Week 7

We brought our ideas into context through storyboarding and developed a lens for which to explore, evaluate, and select ideas. We also learned how to build front end and back end of services through service blueprinting and were exposed to Adobe InDesign. We toured IDEO where we heard from Design Director and Segal Alum Albert Leung on all of IDEO’s inspiring work.

Human Centered Service Design Studio

Winter 2017

Northwestern | San Francisco

Week 2

We understood how Service Designers identify opportunities for meaning and making through service. We honed our design research skills through feminine care and dipped our toes into working with Adobe Illustrator. We heard from Senior Designer Sarah Fathalla on transitioning from a life of finance at the World Bank to one of a designer.

Week 1

Select each photo to learn more...

Week 3

We learned about the diversity of stakeholders in a service context and how to optimize design for all stakeholders. We worked to understand how adjacent services create service ecologies and dove deeper into Adobe Illustrator by making logo’s from scratch.

Week 4

We learned how to synthesize research findings and develop a unique point of view that inspires ideation. We were introduced to the basics of Adobe Photoshop while working late into the night preparing for our mid-term project review.

Week 5

We shared all of our work with our clients and received valuable feedback for how we should drive forward. We visited Lunar Design firm and heard from Design Engineer and Segal Alum Jon Tackie on life as a designer. We also photoshopped ourselves into the Sound of Music.

Week 6

We learned how to exercise and improve our ability to combine and experiment with ideas and held facilitated brainstorm sessions on our design opportunities. We heard from SAP Senior Designer and Segal Alum Matthew Glibbery on how we can use photography for storytelling in our work.

Week 1

We were introduced to Human Centered Service Design and learned about its past and present. We learned how to create portfolios and played the largest game of rock paper scissors ever.

Week 8

We learned how to create and test experience prototypes and storyboards that engage clients, stakeholders and project partners. We put all of this into practice through some intense competitive prototyping with the game mockups.

Week 9

Down the home stretch we practiced individual techniques to express our ideas in a practical and imaginative way using a variety of forms: spoken, written and visual. We practiced creating thoughtful and engaging forums for client presentations and co-creation. We heard from Hannah Hudson Segal Alum and Senior Designer at Intuit on her non-linear journey to becoming a designer.

Week 10

The final sprint to the finish line. We refined our deliverables, and final presentations, learned how to effectively transfer our project work to clients and drank lots of coffee.

awesome student captures

Our amazing team

Created by Anthony Jakubiak

Co-Instructor of Northwestern San Francisco's Human Centered Service Design Studio class, current Senior Design Lead at SAP Design, and Segal Design Institute alum.

Zoe

Marks

Week 7

Human Centered Service Design Studio

Winter 2017

Northwestern | San Francisco

Week 2

Week 1

Select each photo to learn more...

Week 3

We learned about the diversity of stakeholders in a service context and how to optimize design for all stakeholders. We worked to understand how adjacent services create service ecologies and dove deeper into Adobe Illustrator by making logo’s from scratch.

Week 4

We learned how to synthesize research findings and develop a unique point of view that inspires ideation. We were introduced to the basics of Adobe Photoshop while working late into the night preparing for our mid-term project review.

Week 5

We shared all of our work with our clients and received valuable feedback for how we should drive forward. We visited Lunar Design firm and heard from Design Engineer and Segal Alum Jon Tackie on life as a designer. We also photoshopped ourselves into the Sound of Music.

Week 6

We learned how to exercise and improve our ability to combine and experiment with ideas and held facilitated brainstorm sessions on our design opportunities. We heard from SAP Senior Designer and Segal Alum Matthew Glibbery on how we can use photography for storytelling in our work.

Week 1

We were introduced to Human Centered Service Design and learned about its past and present. We learned how to create portfolios and played the largest game of rock paper scissors ever.

Week 8

We learned how to create and test experience prototypes and storyboards that engage clients, stakeholders and project partners. We put all of this into practice through some intense competitive prototyping with the game mockups.

Week 9

Week 10

The final sprint to the finish line. We refined our deliverables, and final presentations, learned how to effectively transfer our project work to clients and drank lots of coffee.

awesome student captures

Our amazing team

Created by Anthony Jakubiak

Co-Instructor of Northwestern San Francisco's Human Centered Service Design Studio class, current Senior Design Lead at SAP Design, and Segal Design Institute alum.

Week 7

Human Centered Service Design Studio

Winter 2017

Northwestern | San Francisco

Week 2

Week 1

Select each photo to learn more...

Week 3

We learned about the diversity of stakeholders in a service context and how to optimize design for all stakeholders. We worked to understand how adjacent services create service ecologies and dove deeper into Adobe Illustrator by making logo’s from scratch.

Week 4

We learned how to synthesize research findings and develop a unique point of view that inspires ideation. We were introduced to the basics of Adobe Photoshop while working late into the night preparing for our mid-term project review.

Week 5

We shared all of our work with our clients and received valuable feedback for how we should drive forward. We visited Lunar Design firm and heard from Design Engineer and Segal Alum Jon Tackie on life as a designer. We also photoshopped ourselves into the Sound of Music.

Week 6

We learned how to exercise and improve our ability to combine and experiment with ideas and held facilitated brainstorm sessions on our design opportunities. We heard from SAP Senior Designer and Segal Alum Matthew Glibbery on how we can use photography for storytelling in our work.

Week 1

We were introduced to Human Centered Service Design and learned about its past and present. We learned how to create portfolios and played the largest game of rock paper scissors ever.

Week 8

We learned how to create and test experience prototypes and storyboards that engage clients, stakeholders and project partners. We put all of this into practice through some intense competitive prototyping with the game mockups.

Week 9

Week 10

The final sprint to the finish line. We refined our deliverables, and final presentations, learned how to effectively transfer our project work to clients and drank lots of coffee.

​

awesome student captures

Our amazing team

Created by Anthony Jakubiak

Co-Instructor of Northwestern San Francisco's Human Centered Service Design Studio class, current Senior Design Lead at SAP Design, and Segal Design Institute alum.